What your company doesn’t understand about APIs

Sun, 24 Nov 2013 18:21:18 +0000

If you have a website or sell software with a UI, you probably have someone design the user experience. They might be on your staff or you might contract out to an “agency.” If they’re on staff, they’re a vaguely artsy person. They talk about information architecure and user experience. They mention design principles and they’ve read classic books like Don’t Make Me Think. They pull in graphic artists. They might do AB testing and you probably iterate on the wireframes they produce. They might be a little bit hipster. For some reason, that gives them some cred.

Why do you do all of this? Because after the second rise of Apple, everyone understands that capital “D” Design matters. It has value. Business value. It makes you stickier and increases the sentiment toward your brand. It improves your bounce rate. It makes it more likely that you’ll have a long term relationship with your customers/readers/whatever. It translates into money and success.

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What your company doesn’t understand about APIs